A lot is being said these days about waste, consumption and sustainability, particularly in the industry of fashion.  With documentaries such as The True Cost being released and articles being written that proclaim fashion to be the second most polluting industry in the world (second only to oil), it’s important that we all wake up and start having more of these conversations, which will hopefully alter people’s consumption patterns and attitude towards fast-fashion.  Here at Milk Shirts, in a way, you could say that we are anti-fast fashion; we hold no stock since everything is made to order, we dump zero inventory since we have nothing ‘left over’ at the end of a season, we manufacture sustainably with our in-house tailors, and produce timeless classic styles with a meticulous attention to craftsmanship to ensure our shirts are made to last.

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Having your clothes tailored means that they fit you as best as possible, resulting in the likelihood that you will wear it more often than something bought off the rack.  We are (obviously) big believers in the tailor-made model, but we understand that not everybody can get things tailored.  If you’re unable to do so, then make sure to invest in classic timeless pieces, that you will be more likely to wear for a longer period of time, instead of something trendy that you may only wear once or twice before moving on.

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A recent survey revealed that many men living in first-world countries often throw out clothing after wearing it only once.  This is shocking behaviour and is supremely bad for the environment.  These men are likely throwing away clothes after just one wear for several reasons: 1. it’s a trendy item that they feel they can only wear once or 2. it’s poorly made so it starts falling apart after only one wear or 3. it’s cheap so they don’t really care.  By getting your clothes tailored, you are likely to avoid most of these issues; you are more likely to have a tailor guide you towards investing in pieces that are classic and timeless and you are more likely to go home with a product of quality that has been made with expertise and care.  Sure, you will likely be spending more money on one tailored shirt as opposed to a few shirts bought of the rack, but that one shirt will last you a much longer time, so you will be getting more value out of it.

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The average article of clothing is worn by the modern man seven times.  That statistic makes it glaringly clear that, as a society, we have somehow stopped caring about the impact that our shopping habits have on the environment.  Somehow we’ve gone from thinking, “How can I invest in something of quality” to thinking, “How much can I buy for X-dollars, regardless of quality”.  It’s time to rethink the way we shop, correct our spending habits and start asking ourselves, “How can I shop smarter?”

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At Milk Shirts, our top priority is how to create pieces with quality construction and timeless style. Our shirts represent the pinnacle of our design philosophy: less, but better. We hope you will make that your top priority when shopping, too.